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Set up in the 80s

the Belgian Toy Association is a unique information exchange platform bringing together the various Belgian players in the toy world.

Its main mission is to inform, but also and above all to defend the interests of its members in dealings with Belgian and European government bodies, as well as with retailers.

The federation also helps to promote the toy sector through the various events it organizes, such as the Toys and Games of the Year awards and numerous contacts with the press. 

In contact with the government and other authorities in Belgium

 the BTA informs and takes part in major changes that are constantly evolving.

The Belgian Toy Association also plays a protective role. In other words, it monitors developments in European and national regulations in areas such as the environment (Bebat, Récupel, etc.), toy safety (e.g. Phthalates) and counterfeiting. Wherever possible, it works closely with the TIE (Toys Industry of Europe).

It is important to know that the BTA is open to all companies active in the production or import of toys in Belgium, whose main activity is sales to retailers established in Belgium and Luxembourg.

Membership is annual

open to all companies meeting the membership criteria.

As a member of the BTA, you can look forward to many advantages. We would be delighted to share them with you.

All the political, economic, social, environmental, and other developments we are experiencing have led the BTA to join forces with Comeos and to work hand in hand with the TIE (Toy Industry of Europe).